
I work shoulder to shoulder with attorneys providing business development strategy, tools & tactics, counseling, and accountability.
Helping lawyers and law firms succeed.
Kristo Sween is a 25-year veteran law firm business development and marketing leader and RFP guru. He specializes in helping busy lawyers make the most of their business development activities and keeps them focused on BD through heavy billing periods, trials, major deals, and life events.
As a marketing and business development strategist, Kristo works with law firm management, including managing partners, executive committees, firm administrators, COOs, office managers, and marketing and business development professionals to align marketing and business development initiatives in the pursuit of top-line and bottom-line growth.
Kristo has held marketing and business development leadership roles in large national and international firms, midsized national and regional boutique firms, and has consulted with a number of small firms and solo attorneys. He has keen expertise in both issuing and responding to legal services RFPs and specializes in helping law firms of all sizes get RFP-Ready.
Services for Law Firms and Attorneys
Align Marketing and Business Development in pursuit of new clients and matters
Business Development and Marketing technology management (CRM, CI, experience database, etc.)
Target and Pipeline Development and Sales Training
Public relations, social media and advertising strategy and management
Business Development Coaching for individual attorneys and teams
Responding to RFPs and developing effective, persuasive pitches and proposals
Webinar and seminar development and execution
Website and digital media creation and project management
Email marketing, blogs, and thought leadership strategy and management